IVY TREE ADVISORS
Bringing Products to Life in Health & Technology
Exceptional results come from smart product planning and execution tailored to your market. We help drive the commercialization of innovative products in pharmaceuticals, health tech, and technology. Our expertise includes product strategy, launch planning, market entry, project management, and financial modeling for Fortune 50 to venture-backed companies.
Differentiate Your Product
to Win in the Market
How can we use our advantages to win in the market place? Which market segments should we pursue? Through customer research, market landscape, and competitive strategy, we have answered these questions in technology, big data, mobile health, providers, patients, pharmaceuticals, insurers, diagnostics, and life science tools companies.
Set Up Your Key Partnerships, New Clients & Business Model
What product offering resonates most with our target customers? What business model best allows us to penetrate the market and flex as we scale? Who should be our first clients or partnerships? We examine what organizations are doing to stay relevant and competitive. We then strategize using customer feedback, market data, and modeling in order to understand the implications of every choice our clients can make.
Take Your Product from Concept to Customers with Confidence
Need help planning and managing the launch of your product? Trying to coordinate multiple vendors or internal teams? Let us guide you. Any organization can move forward with small incremental changes, but building for the future in today’s rapidly evolving environment means making sound decisions, followed up with great execution.
About Jonathan Olsen
Jonathan's work focuses on commercial leadership, product planning, and partnership development for both name-brand and new ventures in pharmaceuticals and health technology. Jonathan has 19 years of experience in pharma, health, and technology in global Fortune 50 and high growth companies. Over the course of his career, Jonathan has contributed to product planning efforts for Cancer (Ibrance®, Xalkori®, and Bavencio®), MS (Mavenclad®), Diabetes (Steglatro®), and Rare Disease CV MET (Tegsedi®) among others.
He began his career at Deloitte Consulting in Life Science & Healthcare, where he performed innovation strategy, sales channel strategy, and product portfolio strategy. At BioInformatics LLC, Jonathan spearheaded a successful turnaround of sales and marketing by rebranding the product portfolio. Jonathan was also President of MyCauseTV, a social marketing platform that for advocacy organizations, whose IP was acquired by Causes.com (formerly Facebook Causes) in 2012.
Jonathan joined Pfizer's post-MBA Rotational Leadership Program, allowing him to serve as an internal consultant across 6 divisions and 9 projects heavy in strategic planning, commercial development, and digital strategy. As Director of Business Development at PatientsLikeMe, he launched the company's first patient data + genomics R&D collaboration with a global pharma. As Chief Commercial Officer at Cloud 9 Psych, a behavioral tele-health venture, Jonathan led the team to expand within Community Health Clinics and to start a new service for First Responders.
Jonathan is a graduate of Stanford University in Human Biology and founded Stanford Scientific Magazine. He graduated with an MBA and high honors from New York University’s Stern School of Business on a UPS Scholarship. He is a Venture Partner and Investor with NextGen Venture Partners. In his free time, he teaches a weekly yoga class as a volunteer instructor in Boston.