IVY TREE ADVISORS

Detailed Summary of Services

 

In addition to being well-rounded business executives, our consultants are also functional specialists in the areas of

• Market landscape / ecosystem

• Go-to-market strategy

• Identification/formation of first client partnerships (business development "0 to 1")

• P&L forecasting for new business / products

• Product strategy

• Product launch / project management

• Advising for CEOs and Chief Commercial Officers

 

We have experience in the following disease contexts:

• Cardiovascular / Metabolic

• Neuroscience / Neurodegeneration / Central Nervous System (CNS)

• Inflammation and Pain

• Musculoskeletal (MSK)

• Mental Health, Psychiatry, Psychology

• Oncology

• Rare Diseases

 

Care Contexts:

• Pharma Commercial / Marketing / In-Line Products

• Clinical Trials and Commercial Development

• Consumer/Patient-facing Technology

• Payer

• Provider

• Health Systems

• Medical Device

• Data and Artificial Intelligence

 

Examples of Key Business Questions

 

For Ventures

• What is the market landscape and ecosystem of competitors, partners, and clients?

• What is the business model I should pursue in this new market segment?

• What is the minimum viable product that is also sustainably differentiated?

• What do prospective clients need and what are they willing to pay for my products?

• Who are the top clients and how should I prioritize, sequence, and pursue them?

• Which market should I focus on (e.g. pharma, payer, provider, consumer, etc)?

• What is the sequence, timeline, and pace of revenue and operations scaling?

• What team members do I need to staff to execute on my opportunities?

 

For Large Organizations

• Who are the leading and most appropriate innovation partners and vendors to achieve our goals?

• What is the state-of-the-art care model, business model, or technology approach to win in the marketplace?

• How do I retain institutional knowledge and competitive advantage from our innovation initiatives?

• How do we scale innovation after a successful pilot?

• How should we structure our first and follow on contracts with leading service vendors?

• How can we differentiate our total solution versus competitors?

• How do we build internal capabilities, upskill the organization, and make the business case for innovation?

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Who we help

 

Ventures:  Our venture clients are typically VC-backed Series A and B companies seeking to break into new markets such as pharma or payer/provider.  Products have included

• FDA approved devices,

• diagnostics,

• enterprise SaaS,

• patient-facing consumer technology,

• virtual care, telehealth,

• remote patient monitoring,

• data/analytics, and

• artificial intelligence. 

 

Large Organizations:  Our large, mature clients are the world's most well known research, innovation, client service companies, and brands globally.  These include

• large pharmas,

• biotechs,

• payers,

• providers,

• health systems,

• medical device, and

• technology companies.

 

Geographies: We work with US and global ventures. 40% of our work is with companies and clients outside the US.​