"AI predicts launch success" is the line everyone is selling right now. It also happens to be pointed at the easier half of the problem. The short version: Predictive launch tracking is real, and the people running pharma's biggest AI programs are still careful about the claim. Prediction works when a problem holds still, and a launch doesn't. The ROI lives in response time, not in the forecast, so buy the sensor and build the reflexes. IQVIA describes active launch tracking